Don't Back Down: The Bruce Firestone story of landing the Ottawa Senators NHL franchise
The return of the National Hockey League to Canada’s capital city begins with Firestone in his late 20s taking over a small real estate company with just $10,000 for a downpayment, and a yard of guts. He invested in a faltering business that he turned (along with Senators co-founders Cyril Leeder and Randy Sexton) into a commercial real estate empire in less than ten years; this became the foundation for a successful bid to bring the National League back to Ottawa after a nearly 60-year hiatus.
Written from the heart, Bruce Firestone’s book is a retelling of the inside story of the return of the modern era Ottawa Senators. It’s an underdog tale full of suspense, intrigue and surprise. In it, Firestone explores and explains the world of pro sports–its characters, economics and prospects in North America.
“If you really want to understand how big league sports expansion works and why it matters, then this extraordinary chronicle by Bruce Firestone, a terrific storyteller, is for you,” David Perry, author of Hiring Greatness
He also shows how it might be possible to add more NHL teams in Canada and what the future may hold for sports leagues and the Sens in a changing technological scene and altered state of city planning and development.